Strategic Planning

Businesses fail, it is argued, due to a lack of planning. Most business owner/operators have dreams for their business but often do not translate these dreams into clear visions with strategic goals that define focus for the business. Often, the vision and focus get lost as one generation succeeds another. Whether this is called strategic planning, long range planning or just simply planning doesn't really matter. What does matter is that planning dramatically improves the chances of survival and success.

Strategic plans all too often end up on the shelf gathering dust. The development of a strategic plan is, in itself, nothing more than an exercise, and leads to no where. To be effective, the plan must be used as a roadmap and meet at least the following criteria:

Symptoms to Look For Services and Benefits Provided